Work
Experience
June 2024 - Present
Feb. 2023 -
June 2024
Digital Communications Specialist
Detroit Economic Growth Corporation
Collaborated with stakeholders to drive engagement and support Detroit's growth. Developed and executed digital marketing and communication strategies for DEGC, boosting awareness and participation. Scaled DEGC's social media presence, achieving significant growth on Facebook, Instagram, and LinkedIn. Managed websites for DEGC and related initiatives, ensuring they were up-to-date and user-friendly. Led the successful DMB Business Assistance Awards campaign, distributing $3.4M to local small businesses. Created and managed social media campaigns, including DEGC Core Values and video series such as 'BuyDetroit Bit' and 'Day in the Life of a DBL.'
Oct. 2018 -
Nov. 2021
ESL Teacher
VIPKID
Taught English as a Second Language to students in China through VIPKID’s online platform. Designed and delivered engaging lessons tailored to varying levels of English proficiency, focusing on improving students’ speaking, listening, reading, and writing skills. Adapted teaching methods to meet individual learning needs and fostered a positive, interactive virtual classroom environment. Provided constructive feedback to students and parents to track progress and encourage continuous learning. Developed strong cross-cultural communication skills and maintained high levels of student engagement and satisfaction.
Digital Communications Manager
Detroit Economic Growth Corporation
Lead the development and execution of comprehensive digital marketing strategies that enhance the organization’s online presence and drive community engagement. Responsibilities include managing DEGC’s social media platforms, websites, and digital content, ensuring they effectively communicate our initiatives and support Detroit's economic growth. Collaborate with internal teams and external stakeholders to create and implement campaigns that promote DEGC’s programs, events, and services, leading to increased awareness, participation, and impact. Analyze digital performance metrics to refine strategies and optimize outcomes, contributing to the overall success of our mission to foster economic development in Detroit.
Jan. 2019 -
Feb. 2023
Operations Manager
Liz in Detroit
Led operations, managing budgets, transactions (~12–15 deals/month), and contributing to ~$10M in annual real estate sales. Planned and executed marketing campaigns, designed promotional materials, and maintained online presence through the website and social media. Managed www.lizindetroit.com (2019–2023), establishing company branding. Optimized CRM, created 'Property Tours with Liz' video series, and built relationships with external partners. Analyzed office performance, refining strategies based on sales, lead generation, and marketing ROI data.
March 2016 -
Sept. 2019
Contract Content Writer
Social Joey
Created high-quality content for social media platforms like Facebook, Instagram, Twitter, and LinkedIn, aligning with the branding and marketing goals of over 30 clients. Wrote posts, captions, articles, and other formats, incorporating SEO best practices to boost online visibility. Maintained consistency in messaging and adhered to brand guidelines across all platforms. Managed content calendars, scheduled posts, and ensured timely delivery according to established timelines. Adapted content to diverse client industries, tailoring it to engage various target audiences while maintaining quality and relevance.
Social Media Manager
Milo Detroit
Oct. 2017 -
Oct. 2018
Managed client accounts across all social media channels, ensuring timely service and alignment with brand identity. Collaborated on social media strategies, content creation, and audience targeting. Developed content for digital marketing and assisted in executing paid ad campaigns, optimizing for maximum impact.
Journalist
Cleveland Daily Banner
Jan. 2013 -
Oct. 2017
Authored and published award-winning community news stories and features (Tennessee Press Association, 2014–2017), including in-depth research and interviews. Built strong relationships with sources and key community figures to stay informed and gain trusted access to news leads.
Education
2006-2010
Lee University |
Bachelor’s Degree
I hold a Bachelor's degree in Communications with a focus on Journalism and a minor in History.
Skills
& Expertise
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Digital Marketing & Communications: Extensive experience in developing and executing comprehensive digital marketing campaigns, including social media management, content creation, and paid advertising.
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Project Management: Proven ability to manage projects from concept to execution, ensuring timely delivery and alignment with strategic goals.
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Content Creation & Copywriting: Strong background in writing, editing, and publishing content for various platforms, including websites, social media, and print materials.
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Social Media Management: Expertise in creating and managing content calendars, running ad campaigns, and analyzing performance metrics across platforms like Facebook, Instagram, and LinkedIn.
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Client Relations & Account Management: Skilled in managing client accounts, understanding brand identities, and ensuring content aligns with client goals and target audiences.
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​CRM Optimization: Experience in organizing and optimizing customer relationship management systems to improve client interactions and business outcomes.
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Website Management: Proficient in managing and maintaining websites on platforms like WordPress and Wix, ensuring they are user-friendly and up-to-date.
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Video Production & Editing: Experience in creating video content, including planning, filming, editing, and launching video series for marketing and promotional purposes.
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Relationship Building: Strong ability to establish and nurture relationships with stakeholders, including community groups, businesses, government entities, and external partners.
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​Research & Reporting: Award-winning journalistic experience with a focus on research, interviews, and in-depth reporting, combined with the ability to monitor and analyze performance metrics.